Fidelity Email Content | Allan Leshchinsky - Marketing Communications Pro

Project Details: Financial Education Articles

As my priorities shifted at CNG, I took on SEO and content creation. First, I got to know our SEO platform, Conductor. With the data from Conductor, I could start using content design principles. I knew what topics our visitors were interested, what they were looking for, where we stood compared to competitors, and where the gaps were in our content.

I created content briefs based on my analysis, wrote the articles with SEO at mind, and posted them to our CMS (Sitefinity). This new strategy, partnered with my local SEO strategy, helped boost organic traffic by +10%, month over month.

Click below to view some examples. Don’t forget to zoom in!