Fidelity Email Content

This was a contract role on the Rep Comms & Collateral Management team under channel marketing, acting as a copywriter for multiple lines of business.
The emails were set up in Salesforce Marketing Cloud. Some feature logic with dynamic content blocks that pull in names, titles, or products based on selections.
I offered immediate and vital support directly to the field, identifying communications needs while also advancing integrated campaigns with product and marketing partners. I developed close partnerships with marketing and business product areas and our distribution partners to understand and execute content creation requests, apply standard methodologies, and optimize within the email channel.